2398102696927045 Online Course: Change Communication Essentials

Change Communication Essentials: A Practical Approach to Driving Successful & Sustainable Change

Change happens, it's time to get better at managing it.

Welcome to a new era

Change is the only constant in business - we all know this. If you want to survive as a leader and help your organization achieve sustainable growth, you need to get good at change - and at bringing others along for the ride. 

Change = Major Risk

Did you know that 75% of all change initiatives fail? Yes, you read that right - more than three-quarters of change projects fail to deliver the anticipated value or are abandoned altogether.  

What’s more, these projects not only fail to deliver returns, but cumulative changes (big and small - things like personnel changes, policy changes, new product launches, etc.) can wreak havoc on your team and the company in myriad ways, including:

  • Disengaged employees
  • High turnover
  • Bad public relations
  • Inconsistent performance
  • Lack of credibility in leadership
  • Lost revenue and missed targets

The good news: we know why many change initiatives fail

Research (way to go HBR and others!) has actually pinpointed the reason so many change initiatives are unsuccessful: a lack of effective communication. That’s right, something as seemingly simple as communication can literally make or break your change.  

And yet, even with this knowledge, the success rate isn't improving. Organizations continue to make change communication an afterthought. Or worse, they mistakenly believe that change communication is just about announcing a change and then letting the magic happen. 

Don't think it's a problem at your organization? Think again.

If you’ve heard any of the following from your employees or colleagues, chances are your change communication is missing the mark:  

“I don't think that this new system is better.”  

“It’s hard to maintain enthusiasm when everyone else is so meh about [project name]”  

“I didn’t know anything about [Insert project name]."

"This doesn't apply to me."

"Why are we changing? Things were going just fine before."

Maybe you haven’t heard those exact phrases. Instead, you might’ve witnessed these scenarios:  

  • No one (or just a few folks) are logging into the new system
  • People keep emailing you for help or, worse, just keeping quiet and following the old process
  • You get blank stares when you ask your team or colleagues how [Insert project name here] is going 
  • Employees are grumbling when they're outside the office, and you're starting to get questions from customers, suppliers or clients
  • You've tried to transform, but performance is stagnating nonetheless 

Learning how to communicate change in a way that positions your team and organization for success and growth isn’t complicated. It just takes the right approach. 


Change Communication Essentials: A Practical Approach to Driving Successful & Sustainable Change

It’s no exaggeration to say that we’ve managed nearly every type of organizational change you can imagine:

  • Multiple corporate and product rebrandings
  • Changes in technologies, including ERP and CRM implementations
  • Moving, opening or closing facilities
  • Global footprint optimizations and lean initiatives
  • Mergers and acquisitions
  • A revolving door of CEOs, executives and others
  • Responses to crises or PR failures
  • The list goes on…  

What makes our course different from the rest is the experience we bring. We effectively managed the change communication for all of the initiatives above, on a global scale, with limited staff and resources. 

From this, we developed a practical, effective approach to change communication that we’re ready to share with you.  

Change Communication Essentials is an online course that teaches you our proven process and gives you the tools and tactics you need to effectively manage change of any size, in any type of organization.

In this self-guided, online course, you’ll learn:

  • How to define a change (it’s not what you think) and understand how changes impact people
  • The essential role of communication in managing change
  • Our proven, three-step approach to communicating changes; the approach is practical and scalable and can be applied to changes of all shapes and sizes
  • How to identify the right questions you need to ask/answer along each step of the change process to get people on board with the change
  • How to leverage effective change management into better performance overall
  • And more…  


This course will be delivered via video and downloadable PDFs

Here’s what we’ll cover during Change Communcation Essentials: 

  • Part 1: Primer on change and the critical role of communication. We’ll help you identify changes of all sizes, explain why changes may be creating issues within your organization or team, and then demonstrate the important role change communication plays in making changes successful.  
  • Part 2: The essential pre-change planning process. We’ll give you the tools you need to ask (and answer) the right questions BEFORE you begin talking about a change with your team, your customers or other key stakeholders. This pre-work is going to make your lives a lot easier once changes are being implemented.  
  • Part 3: Rolling out the change - making a successful announcement. We’ll give you techniques to plan an effective announcement that gets everyone (both internal and external to the organization) on the same page and positions your initiatives for success. We’ll even give you some tips on dealing with tough questions when you announce a change.  
  • Part 4: What's next - change communication doesn't end with your announcement. What you do in the days and weeks after you announce a change is as (or more) important than the roll-out itself. We’ll teach you how to manage the transition right, hold people accountable for changing their ways and sustain the short-term gains you’ve captured with the change.

This course is for you, if:

  • You're in a leadership or management role with any type of business that is seeking to grow and evolve  
  • You’re a change agent within your organization, and you play a key role in implementing changes  
  • You want to learn transferrable, critical skills that will position you for success throughout your career  

If you have any questions about the course, call or e-mail us. We’re happy to help!