Change is the only constant in business - we all know this. If you want to survive as a leader and help your organization achieve sustainable growth, you need to get good at change - and at bringing others along for the ride.
Did you know that 75% of all change initiatives fail? Yes, you read that right - more than three-quarters of change projects fail to deliver the anticipated value or are abandoned altogether.
What’s more, these projects not only fail to deliver returns, but cumulative changes (big and small - things like personnel changes, policy changes, new product launches, etc.) can wreak havoc on your team and the company in myriad ways, including:
Research (way to go HBR and others!) has actually pinpointed the reason so many change initiatives are unsuccessful: a lack of effective communication. That’s right, something as seemingly simple as communication can literally make or break your change.
And yet, even with this knowledge, the success rate isn't improving. Organizations continue to make change communication an afterthought. Or worse, they mistakenly believe that change communication is just about announcing a change and then letting the magic happen.
If you’ve heard any of the following from your employees or colleagues, chances are your change communication is missing the mark:
“I don't think that this new system is better.”
“It’s hard to maintain enthusiasm when everyone else is so meh about [project name]”
“I didn’t know anything about [Insert project name]."
"This doesn't apply to me."
"Why are we changing? Things were going just fine before."
Maybe you haven’t heard those exact phrases. Instead, you might’ve witnessed these scenarios:
Learning how to communicate change in a way that positions your team and organization for success and growth isn’t complicated. It just takes the right approach.
It’s no exaggeration to say that we’ve managed nearly every type of organizational change you can imagine:
What makes our course different from the rest is the experience we bring. We effectively managed the change communication for all of the initiatives above, on a global scale, with limited staff and resources.
From this, we developed a practical, effective approach to change communication that we’re ready to share with you.
Change Communication Essentials is an online course that teaches you our proven process and gives you the tools and tactics you need to effectively manage change of any size, in any type of organization.
In this self-guided, online course, you’ll learn:
This course will be delivered via video and downloadable PDFs